Meeting deadlines is an expected business practice in Albquerque. Punctuality and timeliness are expected to keep the system working. In the high-tech and military industries, for example, it is not uncommon to work into the night to finish an important project with deadlines.
However, Albuquerque also has a reputation as a city with a friendly attitude. In order to attract business and the best employees, excellent customer service and respect for the individual are goals of successful enterprises.