Two weeks ago you moved to Stockholm. Spring has come to your beautiful new city, you are getting used to the new work environment, and the children are adjusting to the Stockholm International School. Life is good.
But life is also hectic, and you could use some help. What if your groceries could be delivered? Better yet, what if you could have the exact ingredients for a week of meals delivered right to your door?
Enter Middagsfrid , a grocery delivery service that provides the exact ingredients you need for your family’s meals, along with the recipes to cook them. Begun in 2007, this service lets families eat healthy while saving time and reducing waste. Middagsfrid now operates in 70 cities in Sweden, Norway, Denmark, Germany, and Belgium.
Adjusting to a new host country can take time and a great deal of energy. Online grocery shopping and delivery is one way people have found to ease their schedules and eliminate trips. The industry has seen growth, successes and failures over the past decade, and some countries are more amenable than others to this type of food shopping.
A look at the successes and failures indicate that shoppers have high expectations and low tolerance for a web experience that is not easy, efficient, and time-saving. They also want recipes and discounts.
And thanks to increased comfort with Internet shopping, customers in most parts of the world can now expect to have options for home delivery or “click and collect”, which is an order placed online and then picked up at a brick-and-mortar store.
We’ve come a long way from the early days of online grocery shopping, where one store required customers to download proprietary software, and websites were often slow to load all the product graphics. Today’s best sites are clear, simple, and often have the time-saving option to pre-populate your shopping list based on previous purchases.
Wherever you are in the world, chances are there is an online grocery delivery service near you. A few examples:
Ruoka.net in FINLAND
Tokyu in JAPAN
Albert Heijn in THE NETHERLANDS
ICA in SWEDEN
Tesco in the UNITED KINGDOM
Specialty sites are also popular. Indojin is a leading online Indian grocery source in Japan. My American Market is a website launched by a French woman who missed the American foods she came to know and love after living in the U.S. for a few years. Now she ships foods like peanut butter, Kraft macaroni and cheese, and Betty Crocker mixes around France and to most of the EU.
Special offers, convenient apps, partner services, and clever marketing keep some people loyal. For example, Woolworths lets customers earn one Qantas Frequent Flyer point for every $1 spent over $30 in one transaction. Many sites sell much more than groceries, from lawn furniture to jewelry.
So whatever you crave – whether it’s extra time with your family or a hard-to-find ingredient – online grocers are delivering!
Albert Heijn: http://www.ah.nl/
Fresh Direct: https://www.freshdirect.com/index.jsp
My American Market: http://www.myamericanmarket.com/us